Atmanirbhar Bharat: PM Modi’s indigenous message is in discussion amid the trump tariff attack. American brands are facing a boycott of Make in India and Vocal for Local. Will 146 crore Indians blow a big blow to the economy of Indian Trump?
India-as trade war: Has the tariff attack of US President Donald Trump gave new air to ‘Swadeshi Revolution’ in India? Prime Minister Narendra Modi’s recent ‘Mann Ki Baat’ address has now become a danger bell for American brands in India, not just radio messages. The mantra of ‘Vocal for Local’ and ‘Make in India’ is pushing the people towards self-reliant India, while American legendary companies like Pepsi, Coca-Cola, McDonald’s are feeling growing uncomfortable in the Indian market. This is not just an economic war, but a message of collective power of 146 crore Indians, which is being heard till America.
Has Trump’s tariff rang alarm bell for America?
On 6 August 2025, the decision of Trump created a stir in which he implemented a total of 50% fee by applying 25% of an additional tariff on India. Trump expressed displeasure over India’s buying and selling oil from Russia and warned of America’s “rigorous economic action”. Describing it as “inappropriate and indispensable”, India said that it would protect its national interests. This tension has brought Indo-US trade relations to a new turn.
Is PM Modi’s ‘Vocal for Local’ mantra making a new economic equation?
Prime Minister Modi called upon every Indian to adopt indigenous products in the 125th episode of ‘Mann Ki Baat’. In the festive season, he said that by adopting the mantra “Say proudly it is indigenous”, it is the path of a strong nation to move towards self -sufficient India. His message seems to be not only economic reform but a cultural and political movement.
Why the increasing pressure of Indian consumers on American brands?
Yoga guru Ramdev and several political leaders openly supported the boycott of American brands. “Indian customers should not look at Pepsi, Coca-Cola, McDonald’s,” Ramdev’s statement is trending on social media. Shivraj Singh Chauhan and other leaders called it an issue of national interest.
Will 146 crore Indians shock the American economy?
Aam Aadmi Party MP Ashok Kumar Mittal wrote a letter to Trump and warned that if Indian consumers boycott American products, then its effect will be deeper than India. India’s huge consumer market is a lifeline for American companies and the rise of this sentiment can cause earthquake in the global market.
Indigenous Movement vs. American investment: What next?
Companies like McDonald’s and PepsiCo India are earning revenue of billions of rupees. Nevertheless, new challenges have arisen in front of American brands due to increasing indigenous movement and political support in India.