There has been a trade deal between India and the UK. The goods coming from the UK are expected to be quite cheaper in India. Alcohol is the most important in this. Scotch coming from UK will now be able to get the people of India cheaply. According to the deal, the tariff from the UK scotch in India has now been reduced from 150 percent to 75 percent. In such a situation, the foreign scotch which was away from the reach of the common people will now be found according to their pocket. On the other hand, the single Mult made in India will also get a tough challenge. Before the deal, there was a great difference in the prices of both types of liquor. Which will either decrease or end. Because of which India’s single Malt brand Indri, Amrit and Rampur etc. are going to get a big competition. Also, after the arrival of India’s single Malt, the land that was slipped from India or the foreign scotch can come back to the same place. Let us also tell you how close the price of foreign scotch can come to India’s single mult after this deal.
Price of Scotch of UK brand before deal
Foreign Scotch in India is no less. If you talk about the mid range, then the price of Johnny Walker Black Label is Rs 4,890 and the price of 12 -year -old Chivas Regal is Rs 4,400. The price of 16 -year -old double agent desirs is Rs 7,090 and The Famous Gourge price is Rs 2,290 to Rs 4,210. Who does not know the VAT 69 brand. Before the deal, it is priced at Rs 1,990 between Rs 2,040. While the price of teachers highland cream is Rs 1,990. After the deal, their price has seen a significant decline. By the way, the premium brands are also available in the market. The price of Johnny Walker’s bee label which is currently Rs 31,360. At the same time, 21 year old Royal Salute is getting Rs 23,520. At the same time, the price of the premium brand of Chivas Regal is getting Rs 15,890. In such a situation, the prices of these whiskey can also be very low.
How much is the price of single mult brand in India
If the matter of single Mult Mult premium whiskey made in India was seen less than the foreign scotch. The price of Indri Trini Three Wood Indian Single Malt 70CL whiskey is getting Rs 3,906.55 and the price of Amrit Fusion 70 CL Whiskey is getting Rs 5,231.42. Godavan Series 01 – Rich and rounded 70 CL whiskey is priced at Rs 5,963.68 and Amrit Single Malt Whiskey 70 CL is priced at Rs 4,350.13. The price of Paul John Brilliance 70 CL Whiskey is currently getting Rs 4,131.86. While Rampur Single Malt Whiskey 70 CL is priced at Rs 4,885.24. In such a situation, there will be no difference in the prices of single mult and foreign scotch in the coming days.
What are the historical roots of Indian whiskey
Whiskey reached India during the British colonial rule. British migrants showed their interest in Scotch Whiskey in the region and this spirit soon gained popularity in India. Historically, the Indian distillation was primarily industrial, which preferred low costs and high volumes compared to quality. By the end of the 20th century, “Indian whiskey” was often made of firmantid jaggery, which was not considered “whiskey” in the international standard.
By the end of the 20th century, a growing premium market for the grain-based whiskey in India did not begin to develop with the country’s economic liberalization and rapid expansion of the middle class. In the early 2000s, Amrit Distillery introduced India’s first single malt whiskey, which changed the perception of people about Indian whiskey. Soon the companies making another Indian whiskey also started towards this route.
The rise of Indian single malt whiskey
The launch of Amrit Fusion in 2009 was an important achievement. Made by a mixture of Indian and Scottish barley and mature in the hot, dry climate of Bangalore, fusion was praised by critics and was also included in the Jim Murray’s whiskey Bible. It was the first Indian single malt whiskey to win a consecutive medal in the International Spirit Competition. Since then, this category has developed rapidly due to increasing demand and increasing international identity of premium spirit among consumers of urban middle class of India. India’s single malt whiskey now holds a specific but impressive place in the global market, standing with famous brands in Scotland and Japan. Whiskey matures very fast in India’s warm climate. In Scotland compared to 2 per cent, a “Angel share” loss of 12 to 15 per cent annually is common.
How big alcohol market in India
The alcohol market in India is quite large. According to the report, in the year 2025, India’s alcohol market size is estimated at $ 60.11 billion. If we talk about foreign Scotch, then the market size in 2024 was US $ 3.8 billion. It is estimated that by 2033 with CAGR of 6.3 per cent, it is expected to reach US $ 6.8 billion by 2033. On the other hand, when we talk about single mult, at present, the estimated market is being seen more than $ 50 billion.