E-commerce marketplace and online retailers in India are expected to shipping goods worth Rs 1.2 lakh crore in this festive season. Which is a better news between the recession in this sector in the last three years. The data of market researcher Datam Intelligence shows that this year’s sales will be 27% more than about Rs 94,800 crore in the 2024 festive season. The report said that the contribution of the Quick Commerce segment from the total order value (Nov) is estimated to be Rs 14,010 crore.
Amazon India and Flipkart will start their annual festive sale in September. Brands are expected to demand good demand after seeing the speed of previous sales. Quick commerce startups like Blinkit, Swigy Instamart, Jepto and Bigbasket are ready for Diwali and want to strengthen their hold in this competition market.
Most of the shopping will be here
In this festive season, sales of grocery, appliances and personal care products are expected to be the highest. But according to the report of Datam, their GMV (gross merchandise value) may decrease due to the market slodown in mobile and lifestyle categories. Nevertheless, these categories will give more than half of the total festive sales.
The festive season is the largest consumption period in India, which is 30-40% of the annual sales of categories like apparel and electronics. This year this season is very important for e-commerce and retailers, because sales have been weak in recent quarters. Sales fell in summer due to early monsoon and floods. The festive season with Onam and Ganesh Chaturthi has started and it will end with Diwali in October. According to a report by Datam, consumer trends in urban India in July were positive for the first time in three years.
There is excitement in brands also
Siddhant Keshwani, founder of the dress (apparel brand), said that customers have already started festive shopping for good deals. This trend will run till November-December, which matches the wedding season. The dress is expected to grow 60–70% compared to last year. Keshwani said that Quick Commerce is new to him, but Rakshabandhan had 20% more sales than this channel. More demands are expected to increase in Diwali for office functions and family gathering. According to the ET report, hundreds of D2C brands are preparing for listing on Quick Commerce and e-commerce platforms to take advantage of festive demand. Quick commerce companies are increasing ad rates 40-50% for festive categories.
Sneh Jain, co-founder of bakery brand The Bakers Djan, said that the platforms have prepared an inventory for festive boom, increased the capacity of dark stores and given priority to festive-specific products. He expects 30-50% growth compared to last year. Similarly, the kitchen appliances startup Beyond Application is keeping a three -fold growth target against the general business in the festive period. The development of co-founder God said that his manufacturing units are preparing stocks so that the supply does not decrease.