Director Atlee has long spoken about his ambition to enter Hollywood, and he appears to be planning his career with that larger goal in mind.
His upcoming film Raaka, starring Allu Arjun, is also being positioned with global ambitions.
Atlee has reportedly expressed confidence that taking an Indian film to the Oscars is not an impossible task, provided there is proper planning and a sustained international promotional campaign.
He is said to have indicated that he and his team have already begun working towards that goal.
The filmmaker is reportedly planning an international promotional strategy involving Hollywood-based PR agencies, social media influencers, journalists, and leading publications, similar to the extensive global campaign mounted by S S Rajamouli and his team for RRR.
Atlee reportedly believes strongly that Raaka has the potential to make an impact on the international awards circuit, including the Oscars.
Allu Arjun, who became the first Telugu actor to win the National Film Award for Best Actor, is also said to be keen on taking his next film to a wider global audience.
Whether Raaka eventually makes its mark at the Oscars remains to be seen.
However, it is clear that the team is thinking beyond a conventional Indian release and promotional strategy, with plans to position the film aggressively on the international stage.