Dharmendra’s ‘Garam Dharam’ Dhaba
Dharmendra Dharam Garam Dhaba: bollywood superstar Dharmendra dies at the age of 89 It has been done and his last rites were performed in Vile Parle, Mumbai. Dharmendra, who has been active in the film industry for 6 decades, has worked in many films and entertained fans. The actor was ill for a long time and was being treated at his home in Juhu. Apart from acting, Dharmendra was also a businessman. Dharmendra, who won the hearts of the audience with his strong acting and dialogues in films, also made his mark in the hospitality sector. Today we are talking about his famous restaurant venture ‘Garam Dharam’. Let us know how this journey started and who were the minds behind it.
How was the foundation of ‘Garam Dharam’ laid?
This business journey of Dharmendra started in the year 2015. It is often seen that film stars invest in different areas to cash in on their popularity, but Dharmendra’s move was a little different. He started ‘Garam Dharam’ not alone, but in collaboration with experienced players of the hospitality industry.
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For this venture, Dharmendra had joined hands with well-known names in the restaurant business, Umang Tiwari and Mickey Mehta. Umang Tiwari is already famous for running many successful cafes and restaurants. Actually, it was a well-thought-out partnership. While on one hand Umang and Mickey had the experience of running a restaurant and understanding of management, on the other hand Dharmendra had the star power which could attract the crowd. The collaboration of these three established ‘Garam Dharam’ as a brand.
Desi taste with film style
The main idea behind ‘Garam Dharam’ was very interesting. Its objective was not just to serve food, but to connect people with Dharmendra’s films and his personality. From a business perspective, the concept was that of a modern ‘Dhaba’ – an experience that would give you the feel of a roadside eatery in the middle of the city, but without any lack of amenities.
The specialty of this restaurant is its interior, which is completely inspired by Dharmendra’s iconic films and his famous dialogues. The posters of films like ‘Sholay’ on the walls, bikes and the rustic look make it special. This place is no less than heaven for those fans who live the era of Dharmendra. The atmosphere here is completely based on Bollywood theme, which takes the customers on a nostalgic journey.
It has outlets at many places
Initially its first outlet was opened in Connaught Place, the heart of the country’s capital Delhi. After the immense success there, this chain expanded rapidly. Today, apart from Delhi-NCR, outlets of ‘Garam Dharam’ are also present in cities like Noida, Ghaziabad and Chandigarh. Apart from this, it also has a big outlet in ‘Murthal’, a famous place for food lovers, which is very popular among the highway travelers.
This venture is known as ‘Veeru Foods Pvt Ltd’. The company’s ambitions were not limited to India only. It was announced in the beginning itself that this desi taste would be taken across the seven seas also. The company had also revealed plans to expand its footprint in foreign markets by opening restaurants in places like London and Canada.