Kriti Sanon recently found herself at the centre of a controversy over a Raksha Bandhan advertisement for jewellery brand GIVA. The actress appeared in the commercial in a revealing outfit, which drew criticism on social media.
Kriti defended the advertisement and said that a woman’s choice of clothing should not be questioned. She also made the statement that “culture is in the heart, not in the neckline” while responding to the criticism.
However, the controversy appears to have prompted the brand to reconsider its decision. GIVA has now removed the Raksha Bandhan advertisement from its platforms and said that it has withdrawn the commercial from all media.
In a statement, the jewellery brand said it has “the highest regard and deep respect for Indian culture, traditions and festivals.”
This brings the controversy surrounding the commercial to an end for now.