Bhai Dooj, the festival of brother-sister love and tradition, this time became a big celebration not only of emotions but also of business. There was tremendous excitement in the markets across the country today. From the fragrance of sweets to the shine of gifts, the sweetness of brother-sister relationship was visible everywhere. This was the reason that on this occasion, business worth about Rs 22,000 crore was done across the country, while in Delhi alone there was business of Rs 2800 crore.
Market decorated with love and tradition
There was a huge crowd in the markets today in cities like Delhi, Mumbai, Jaipur, Ahmedabad, Lucknow, Bhopal, Kolkata, Chennai, Hyderabad, Bengaluru and Indore. People were seen buying sweets, gifts, clothes and decorative items. On the occasion of Bhai Dooj, sisters applied tilak on the forehead of their brothers and wished for their long life, while brothers expressed their love for their sisters by giving them gifts and sweets.
What sold the most?
According to the Confederation of All India Traders (CAIT), on the day of Bhai Dooj, the highest demand in the markets was for sweets, namkeen, chocolates, dry fruits and gift packs. Apart from this, a huge jump was also seen in the sales of sarees, jewellery, fashion accessories, home decoration, puja items and electronic gadgets. Hospitality sectors like hotels, restaurants, travel and cab services also did good business on this day. Overall, Bhai Dooj gave a tremendous boost to the country’s retail market.
‘Vocal for Local’ gets strength
Praveen Khandelwal, MP from Chandni Chowk, Delhi and National General Secretary of CAIT, said that during Bhai Dooj this year, there has been an increase of about 50% in the sales of indigenous goods. Demand for sweets, traditional gift items, dry fruits and handloom clothes created new records this year. He said that this festival has played a big role in taking forward Prime Minister Narendra Modi’s campaign of ‘Vocal for Local’ and ‘Atmanirbhar Bharat’.
Economy strengthened by festival
CAIT believes that festivals like Bhai Dooj not only strengthen family relationships, but also strengthen the country’s economy and small traders. Huge sales at small shopkeepers and traditional markets prove that Indian festivals are the driving force of our economy.