New Delhi: After BMW acquired Alpina, the branch is set to reveal its first new-era models on May 15th, 2026. It had previously been revealed that the models will be based on the 7 Series saloon and the X7 SUV. The models are to be unveiled at Concorso d’Eleganza at Villa d’Este in Cernobbio, Italy.
Concorso d’Eleganza is a car exhibition event that shows classic, concept, and even cars that are not quite legendary.
Alpina’s version of the X7 and 7-Series will come after BMW have rolled out the updated versions of these models, which would be in line with the carmaker’s ‘Neue Klass’ design language and technology, as per reports from Autocar UK. Recent images of the 7 Series facelift were leaked online, which hint at how the car would actually look.
What is known about upcoming Alpina models
Alpina XB7 before BMW’s takeover of the brand
Since the BMW 7 Series comes with both ICE and EV powertrains, the obvious question has been whether that would be a philosophy for Alpina models as well. Joachim Post, BMW Group R&D chief, has said that they were “open” to technology. However, most details are concealed for now.
Post, whilst discussing the philosophy behind the design and configuration of these models, will be the same as before, said, “Alpina will talk not about sport but speed, comfort and luxury.”
Despite the development of the models happening in-house, the Alpina brand will in no way be rivalling the BMW’s M division but will come as an “exclusive standalone brand” with its own distinctive features. Post noted that Alpina is completely a different strata that targets a customer base that won’t buy M, which is more for performance.
Oliver Heilmer, BMW M division design head, said that there was a huge gap between the Alpina and M division, and that is something that will be even more true for the design of the models.
Heilmer said, “We wondered in the beginning if there was anything that might overlap, and were looking into the energy based on the past and then looking into the M projects and what they’re standing for, and they are so different in their work.”
Heilmer conclusively noted that the Alpina was more for “matured” ownership, while the M is “purpose-driven” for best performance. Earlier, too, BMW had mentioned that Alpina would have an amazing portfolio with a focus on high-quality materials and craftsmanship.