New Delhi: The Bharat Yatra Card is a Rupay-based mobility card launched by Blinkit in India at a price of Rs 50 to capture the Indian public transport market. The fast business app is taking the card to the doorsteps of the users and hopes to simplify the use of the metro and buses in various cities.
The effort announced by Blinkit CEO Albinder Dhindsa should help decrease the need to rely on city-specific transit cards. Rather, commuters will be able to travel with one interoperable card to NCMC-enabled transport systems, which will assist to make the daily travels easier to both the residents and frequent travellers.
What is the Bharat Yatra Card
The Bharat Yatra Card is based on the National Common Mobility Card (NCMC) system in India and is operating on RuPay. It is launching with Pine Labs and endorses zero-KYC onboarding where a user can start to use the card right after the purchase.
Top up of the card can immediately be done through UPI. This eliminates the use of physical recharge counters or long queues in the metro stations and makes the use of transport easier to people particularly those who use it on a casual basis.
How it works and key features
The card is compatible with NCMC metro and buses. All users need to do is to load the money digitally and swipe the card at the terminals that accept it to pay their fares. Its biggest strength is that it is interoperative and one does not need to carry various cards in different cities.
Blinkit is also doing distribution via its delivery network. Through door step delivery, the firm is hoping to reduce the barriers to entry by individuals who would like to shift to or use public transport.
Availability and rollout
Blinkit has begun to provide NCMC Bharat Yatra Card in Delhi NCR, Bengaluru, Mumbai, Chennai and Ahmedabad. The company has not yet declared its future expansion but the card is already compatible with NCMC-supported systems in the country of India.
This move will lead Blinkit to be a major distribution partner in the quest of unified mobility payments in India in collaboration with UPI-based ticketing to ensure that urban transportation is easier and more accessible.