In the slickly edited clip, Rosé is seen making a mysterious phone call from a public booth. What follows is a cinematic sequence as the other members, Jisoo, Lisa, and Jennie, arrive in style, dressed to impress and clearly on a mission.
BLACKPINK’s Deadline world tour trailer
In the trailer, a sense of urgency is created as the quartet is shown resorting to all means necessary to hit the road, hinting at a wild cross-country journey to reconnect with their fans. The energy, unmistakably BLACKPINK, harks back to the group’s iconic era of dynamic visuals and high-octane concepts.
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The trailer’s release came just days after fans had expressed discontent regarding the lack of promotional activity from YG Entertainment. Many had pointed out that the entertainment giant appeared to be underinvesting in the group’s most ambitious tour to date. The concerns were amplified after the members revealed, via a candid Instagram update earlier this week, that rehearsals had only just begun.
Despite mounting speculation about the group’s future, fans were reassured as the four members came together again, exuding chemistry and charisma in the teaser. Their reunion has been welcomed by BLINKs worldwide, who had grown increasingly anxious amid rumours of a disbandment and concerns that solo careers were taking precedence.
BLACKPINK Deadline World Tour 2025
Set to kick off on July 5 and 6 with a two-day performance at Goyang Stadium in Seoul, the Deadline tour will take the group across 16 major cities spanning North America, Europe, Asia, and beyond. Notably, the tour’s opening night is expected to feature the live debut of BLACKPINK’s upcoming single.
“It feels like they’re banking too much on nostalgia without giving us new music upfront,” some fans argued online, pointing to the absence of a pre-tour single release. Others, however, viewed the delayed debut as a strategy to make the concert experience even more exclusive.