Recently, SEBI has conducted a big survey, in which the real picture of India’s investment environment has come out. This survey has revealed that about 63% of Indian families know about the stock market, mutual funds and other investment products, but only 9.5% of the families actually invest. This figure shows that there is a big difference between information and investment.
About 90,000 families from 400 cities and 1000 villages of the country were included in this survey. This is the biggest investment survey of its kind, which not only collected investors, but also those who are interested in investing or who have not yet started investing.
Difference of investment in city and village
The survey showed that the number of families investing in urban areas is about 15%, while in rural areas it is only 6%. Investors were found to be the highest in states like Delhi and Gujarat, where 20.7% and 15.4% families invest respectively. This shows that the regional difference between investment access and awareness is still big.
Investors’ way to think: security first
The survey also stated that about 80% of those who invest, about 80% of the families give the most importance to the security of capital and not more profits. That is, they avoid taking more risk. This thinking has also been seen in the younger generation, where 79% of the people of Jane-G like to stay away from the risk. This increases the demand for safe options among investors.
Investment obstacles
There are many reasons behind not investing in India. The most problem in the survey was said to be the complexity of products, lack of correct information about investment, lack of trust and fear of loss. Non-investors who are thinking of investing next year have required simple and digital methods, easy processes, and successful investment stories. This means that there is a great need to make investment easy and reliable.
New ways and needs of learning
In today’s time, people like to get information about investment through social media, mobile app and TV or digital advertisements. The youth like to learn to learn by watching Gen-G, small videos and reels, while older people like to learn from articles, podcasts and workshops. The demand for financial education in their language has also increased greatly among people of all ages.
SEBI’s grievance redressal service and investment possibilities
Awareness about SEBI’s grievance redressal system is low, but those who use it are about 90% satisfied. This shows that if this service is propagated better, then it can prove to be very helpful for investors. According to the report, 22% of non-investment, who already know about the market, desire to invest next year. It is clear that if the right environment is created, then there is a big possibility of investment in India.