Bhumi Pednekar and her sister Samiksha have launched luxury water brand Backbay, a sustainable beverage brand that aims to redefine hydration in India. Their flagship product, Backbay Aqua, is a natural mineral water sourced from the Himalayas, rich in minerals like magnesium, calcium and potassium.
Recently, opening up about her brand, Bhumi Pednekar said in a conversation with CNBC TV-18, “It is our own facility in Himachal. We have put up our own plant and we are very proud of it. And, our workforce is led by women because that’s just the kind of value system we wanted to inculcate within our brand. Our capacity is 45,000 boxes a day. We have a large capacity.”
She further added, “Our packaging is specifically called Gable Top Paper packaging. We have also gone a step further and our cap is actually a bio cap.”
Know Price Of Bhumi Pednekar’s Luxury Water Brand
Priced between Rs 150 for 500 ml and Rs 200 for 750 ml, Backbay Aqua is positioned as a premium yet accessible option for conscious consumers.
Bhumi said, “We have 2 SKUs, which are 500 ml and 750 ml and as far as pricing is concerned, we have priced it right in the middle of the very expensive plastic variant and the least expensive glass variant. The plastic is up to Rs 90, and the glass goes up to Rs 600. My 500 ml is at Rs 150 and my 750ml is at Rs 200. It is premium water, but we wanted to keep the pricing as such that we wanted it to be accessible to people.”