Citroen India New Strategy: Stellantis-backed Citroen has outlined plans to sharpen its focus on ‘quality and customer centricity’ in India as part of its ‘2.0 – Shift Into the New’ strategy for 2025. The strategic plan focuses on the following key areas: scaling up efforts to increase localisation, deeper customer engagement, wider sales and service network, and developing more products in line with Indian market requirements.
The announcement comes amid poor sales (≤ 1,000 units combined) across its three models – the C3 hatchback, the Aircross SUV, and the Basalt coupe-SUV. In response, Citroen India has announced some changes for its aforementioned models. And that materialised only after taking into account customer feedback and significant inputs from India-based engineering teams.
Citroen C3, Aircross, Basalt: What to Expect?
Although Citroen has yet to reveal the launch timeline for the models, we know that the upgrades will focus on design, in-cabin tech, and comfort, aligning ‘closer than ever with Indian customers’. Based on the brand’s global C-Cubed platform, the Basalt, Aircross, and the C3 offer up to 98 per cent localisation, and the upcoming versions will be what Citroen says is a reimagining of its core promise of innovation, comfort, and accessible mobility.
‘We’re aligning closer than ever with Indian customers through locally engineered products, deeper network reach, and a relentless focus on quality and customer centricity. This is not about quick wins—it’s about sustainable growth, built on trust and long-term value. With high localisation, strong after-sales systems, newer ways of customer engagement and a sharp understanding of evolving expectations, we’re here to grow with India and for India.’
Citroen India Network Expansion Plans
The expansion of the company’s operations in India also forms part of its 2.0 plan. Citroen, which currently has 80 touchpoints across the country, plans to grow its dealership footprint to 150 by the end of this year. With a strong focus on tier-II, tier-III, and tier-IV cities, Citroen aims to target customers within 100 km of a sales and service centre.