TV ad revenue boost from removing ad cap limited to 1-3%: Report
The removal of the 12-minute-per-hour ad cap for TV channels may only boost industry revenue by 1-3%, an Elara Securities report says. The key challenges are weak advertiser demand and declining viewership, not a lack of ad inventory. The removal of the 12-minute-per-hour advertising cap for television channels may provide only a limited boost to … Read more