Audi India folded 2025 on a strong note, showing steady progress in the luxury car market and laying confident foundations 2026. In 2025, the brand focused not just on selling cars, but on strengthening customer trust, expanding its network and improving the overall ownership experience.
From January to December 2025, Audi India sold 4,510 units across the country. While this number may seem modest compared to mass-market brands, but it reflects stability and resilience in the premium segment.
Audi also benefited from increasing festive season demand, steady interest in SUVs, and strong traction for performance and lifestyle cars. Models like the Audi Q3, Q5, A4 and A6 continued to attract buyers, while top-end offerings such as the Audi Q7, Q8, S5 Sportback and RS Q8 Performance drew customers looking for luxury with power and exclusivity.
One of the highlights of 2025 was Audi’s strong product momentum as the brand launched the Audi RS Q8 Performance, which is a high-performance SUV that showcased Audi’s engineering strength and sporty character. Alongside this, Audi introduced Signature Editions of key models like the A4, Q7, Q3 and Q5.
Audi India also made headlines by associating with Olympic gold medallist Neeraj Chopra as a “Friend of Audi India.” For Audi, this association goes beyond marketing and reflects its desire to connect with aspirational, performance-driven individuals in India.
Audi also opened a new pop-up store in Kanpur, which makes it easier for customers in emerging luxury markets to experience the brand. A new service facility in Dehradun further strengthened Audi’s after-sales reach, ensuring better support and peace of mind for owners.
Another area of growth was Audi Approved: plus, the brand’s certified pre-owned car business. In 2025, this segment grew by 3 percent, showing rising interest in luxury cars that are more affordable yet backed by official certification. With the addition of Audi Approved: plus in Dehradun, Audi now has 27 such facilities nationwide and an inventory of over 500 certified pre-owned cars.
Customer-centric initiatives played a big role in boosting confidence. Audi introduced an assured buyback program offering up to 60 percent guaranteed future value on select models. It also expanded its EV charging ecosystem to over 6,500 charging points, introduced long-term warranty and roadside assistance packages, and partnered with AJIO Luxe for premium lifestyle benefits.