New Delhi: ASUS is changing how laptop repairs work for its customers in India. On July 30, 2025, the company announced a new ‘Drop Zone’ service that will be available at ASUS Exclusive Stores.
This move means customers no longer need to visit separate service centres to get their devices checked. They can simply drop their laptops off at nearby ASUS stores, making the process much more convenient.
ASUS Drop Zone now live in 5 cities
The new Drop Zone service has already started in major cities like Delhi, Mumbai, Kolkata, Nagpur, and Coimbatore (Tirupur). ASUS says this is only the beginning, and more cities including tier-2 and tier-3 towns will get the same service in the coming months.
The company already has over 200 service centres in India and covers more than 14,900 pin codes. But this new model brings service access even closer to the customer, especially in areas where exclusive stores are easier to reach than full-service centres.
How it works
Here’s a simple breakdown of how the Drop Zone service works:
- A customer drops off their ASUS laptop at the nearest ASUS Exclusive Store.
- A staff member checks for visible issues or basic software problems.
- A job sheet is issued, and the laptop is retained for service.
- The service centre does a full check and informs the customer.
- Once repairs are done, the laptop is sent back to the same store.
- The customer is notified and can collect it with the job sheet.
If someone loses the job sheet, the terms and conditions of the service centre will apply.
Why ASUS launched this model
Speaking on the launch, Arnold Su, VP of Consumer and Gaming PC, ASUS India, said, “With the Drop Zone initiative, we’re making it easier than ever for customers to keep their laptops in peak condition with easy access.”
The company says the goal is to reduce the disruption caused when users need to get their laptops serviced. The Drop Zone model also promises better coordination between retail and service teams, leading to faster turnaround and clearer tracking.
In a parallel initiative, ASUS has also launched a service camp in Pune, offering on-site diagnosis and expert help. This is aimed at reaching customers who may not be able to visit stores easily.
For now, this feels like a small but useful step for people who don’t have time or access to traditional service centres. Whether it scales smoothly to smaller towns remains to be seen.