New Delhi: Rumors around ASUS are heating up again, and this one is not about a gaming laptop or the current hot product, AR glasses. The company is reportedly preparing to enter the DRAM manufacturing market by 2026, something that could change how big PC brands handle memory shortages. We have been following memory price spikes for a while, and honestly, many users here in India have felt the pinch. Laptops get delayed, desktops get pricier, and budget buyers suffer the most. Though 2026 will be the year the shortage will show the price hikes.
Now this rumor places ASUS in a completely different league. According to reports, the brand may start building memory chips itself if supply continues to remain unstable. It sounds bold, maybe a little crazy, but also strangely practical in the current global tech environment.
ASUS rumoured to launch DRAM production in 2026
The report comes from Persian tech outlet Sakhtafzarmag, which claims ‘ASUS is rumored to enter the DRAM manufacturing segment by 2026’ and plans to tackle shortages by building its own production lines. The outlet has earlier shared correct leaks about AMD and Intel processors, though the reminder also stands that readers should “take it with a grain of salt.”
According to the rumor, ASUS may roll out DRAM production lines by the end of Q2 2026 if prices and supply do not stabilise. Current expert expectations suggest that shortages could continue till 2027 and may even stretch into 2028. That is a long wait for anyone building a PC.
What ASUS may try to secure first
If this move really happens, ASUS is expected to first secure memory for its own product lineup which includes
- Laptops
- Desktops
- ROG and TUF devices
Reports suggest the company does not like paying extra to procure memory in the current crisis, and internal security of supply could be the first priority. Micron’s Crucial stepping out of the consumer memory market earlier only made this space more unpredictable. Unlike Crucial which worked as a module brand under Micron, ASUS would be stepping directly into a manufacturing role, which is a massive technical and financial effort.
A risky but logical survival move
Memory manufacturers like Samsung, Hynix and Micron have focused heavily on profitability from data centres and AI driven demand. For ASUS, insiders describe this as more of a survival story. “ASUS, being one of the biggest PC players out there, does have the capability to enter the DRAM market”, but building a full fledged plant is described as a “huge task.
If successful, ASUS may secure stable supply for itself and later possibly support other PC brands if extra capacity exists. Or it may simply build enough to survive until the market cools down.