Arshad Warsi’s upcoming dark comedy Jeevan Ya Bheema Con? has pulled off an unusual marketing mystery. The film was promoted for weeks under the catchy phrase Jeevan Bheema Yojana, leaving audiences curious about its actual title. Now, just days before its worldwide theatrical release on September 4, the makers have revealed the official name. Directed by Abhishek Dogra, the film stars Warsi in his first-ever double role, as two contrasting characters, Jeevan and Bheema. With mistaken identities, crime, deception and chaos at its core, the title Jeevan Ya Bheema Con? hints at the unpredictable twists that await audiences.
Jeevan Bheema Yojana changed to Jeevan Ya Bheema Con?
The makers of kept audiences guessing by using Jeevan Bheema Yojana as the film’s promotional identity. Rather than revealing the actual title upfront, the team used the catchy phrase to create curiosity around the project. The mystery has now been resolved in the film’s release week, with Jeevan Ya Bheema Con? officially announced as the title.
The new title ties directly into the film’s central premise, which revolves around mistaken identities, deception, crime and situations that keep getting more chaotic. The film is directed by Abhishek Dogra and stars Arshad Warsi, Sanjeeda Shaikh, Vijay Raaz and Pooja Chopra in key roles.
Arshad Warsi plays double role
The film marks Arshad Warsi’s first-ever double role, with the actor playing Jeevan and Bheema. While Jeevan is an ordinary man struggling under the weight of debt, Bheema is his dangerous lookalike whose arrival turns his already complicated life upside down.
As their paths collide, the two identities become increasingly difficult to separate, setting the stage for a series of unexpected situations. Warsi previously described the film as a quirky story about two simple people who become caught up in a complicated mess.
Jeevan Ya Bheema Con?
Talking about the project, Warsi said, “It’s a quirky film. The trailer doesn’t really do justice to the film because there is so much more to the story and a lot is happening.” He added that the film has several unexpected developments, making it unpredictable for audiences.
Apart from Arshad, Sanjeeda Shaikh plays Yojana, Jeevan’s sharp and resourceful wife, who finds herself caught in the increasingly complicated situation surrounding her husband. Her character is expected to play an important role as the story moves between Jeevan and Bheema’s worlds. Vijay Raaz features as the mysterious Vinayak, while Pooja Chopra, Bijendra Kala and the late Atul Parchure round out the ensemble cast. With its blend of dark humour, crime and mistaken identities, the film aims to deliver a comic thriller built around the question of who is really who.
Presented and produced by Starbeam Ventures Limited (formerly Blue God Entertainment Limited), Jeevan Ya Bheema Con? is scheduled to release worldwide in cinemas on September 4, 2026.