Delhi: The recently concluded Anderson-Tendulkar Trophy was one of the most entertaining Test series in recent times. The five-Test series was almost like a boxing match with both teams trading punch after punch, and neither able to knock out the opponent, as the contest ended in a stalemate.
The breathtaking affair turned out to be a great advert for Test cricket, with all five matches going to the fifth day. The last Test, in particular, went down to the wire as India clinched a historic six-run win at the Oval to level the series 2-2.
Naturally, the series garnered huge popularity across the globe as over 170 million logged in to JioHotstar, making the Anderson Tendulkar Trophy the highest-ever reach for a Test series on digital. The fifth day of the fifth Test achieved a remarkable peak concurrency of 13 million on JioHotstar – the highest-ever for a Test match on any digital platform.
India vs England record massive viewership
Filled with twists and turns, the England-India series captured India’s attention with a mammoth 65 billion minutes of watch time being clocked on JioHotstar. The live streaming of the series was available in five languages – English, Hindi, Tamil, Telugu, and Kannada – on the streaming giant.
The series marked a new era for Indian cricket with Shubman Gill taking the reins after the retirements of legendary players Rohit Sharma and Virat Kohli. With the England tour, India also kick-started their ICC World Test Championship (WTC) 2025-27 cycle. I
“The extraordinary response to India’s tour of England reinforced Test cricket’s ability to forge compelling narratives in almost every session of every match. Reaching over 170 million viewers and setting new concurrency records is a testament not just to the thrilling cricket, but also to our commitment to delivering an immersive storytelling and viewing experience,” said Siddharth Sharma, Head of Content – Sports, JioStar.
With Indian women geared up to play in the home World Cup in the ICC’s showpiece 50-over event, starting September 30, Indian sports’ digital revolution will be eyeing even greater heights.