Here’s an American automotive brand that wasn’t entirely on our radar for a potential comeback: Hummer. The General Motors-owned nameplate recently celebrated the opening of its new .
But coinciding with the celebration of the new facility was the debut of two new GMC Hummer X concepts, the Hummer X Truck and SUV. They’re two new ideas for models, which could potentially come to fruition and diversify GM’s truck and SUV portfolio.
Especially as the demand for more affordable and smaller models continues increasing.
Are we about to get some new Hummers?
If you’re about to craft an email to remind us that Hummer is technically back, particularly with the 2022 launch of the massively silly , don’t worry. We know.
Only, the Hummer EV isn’t exactly affordable nor small. It’s the model’s flagship all-electric SUV and it commands close to a six-figure price tag. Not to mention, it weighs as much as a planet (10,000 pounds!) and it can barely fit in most parking spots and side streets.
Thus, it’s not exactly the Hummer for the people. Which is what the Hummer X Concepts supposedly pitch.
GM opened its new design center in California to commemorate over 40 years of presence in the region. It’s been the home to many of the brand’s concepts and design work.
Because it’s a big moment in GM history, the automaker also saw it as an opportunity to shine some light on some its latest ideas. One of which is the possible revival of Hummer as a standalone brand with a comprehensive lineup.
As one can tell from the pictures and renderings, the GMC Hummer X Concepts are much smaller than the Hummer EV. But the design lineage and DNA are clearly present.
Considering today’s market climate and the growing demand for smaller and more affordable pickups, it’s safe to say GM could be hinting at some new prospects.