After Pushpa 2: The Rule success, Is Allu Arjun being targeted by Bollywood insiders?

New Delhi: Allu Arjun, the Pan-India superstar behind the blockbuster Pushpa series, faces a shocking smear campaign. Whispers from Bollywood circles claim jealousy over his massive success is fueling fake stories to tarnish his image.

A brand manager’s wild claims about his “42 strict rules” for meetings have sparked outrage, but his team calls it all lies. Who’s really behind this plot to defame the real-life hero known for helping fans?

 Rising star under attack

Allu Arjun’s popularity goes far beyond South cinema. After Pushpa and Pushpa 2, he has won hearts across India, with fans eagerly awaiting his films. The actor’s box office dominance and real-life heroism, like donating to flood victims, funding fans’ treatments, and supporting an orphan girl’s education.

However, early 2026 brought ugly rumours on social media. Bollywood insiders allegedly feel threatened by his rise, spreading false narratives to defame him, as per the report.

 Brand manager’s shocking claims

Brand manager Kaveri Barua recently accused Allu Arjun of being hard to meet. She claimed he has two or three managers who enforce a list of 42 strict conditions. These include rules like not looking into his eyes or shaking his hand, according to her statements.

Her comments hurt fans deeply and painted the star in a bad light. So the question is whether this is part of a larger conspiracy.

 Team’s strong denial

Allu Arjun’s team quickly hit back, calling the comments “baseless and fake.” In their official statement, they said: “Allu Arjun always works with full dignity and respect. We take these allegations seriously, and our legal team will file a defamation case against those spreading such things.”

They urged everyone to avoid sharing unverified rumours. This firm response shows the actor’s clean image remains intact.

True hero beyond screens

Allu Arjun shines in Indian cinema, with Pushpa 2 ranking as India’s third-highest-grossing film worldwide. He stays ready to help the poor and fans, proving he’s a hero off-screen too. This suggests his success irks some in Hindi cinema, fueling these fake attacks.

Fans stand united, dismissing the smears. Allu Arjun’s focus stays on upcoming projects amid this needless drama.