Aamir Khan shocked the internet when he stated that his movie, Sitaare Zameen Par will be immediately released on YouTube, opposed to an OTT contract. The movie was made available on YouTube on August 1 after its worldwide release in theatres on June 20th. He disclosed that he is yet to make from this movie, which cost him almost Rs 122 crore. While it remains to see if the actor made the right decision in opting for pay-per-view following its theatrical release, he spoke about Sitaare Zameen Par’s performance on YouTube.
Aamir Khan revealed some startling information regarding the precise sum of money that has been invested in Sitaare Zameen Par when he spoke on entertainment journalist Matthew Belloni’s podcast, The Town. The actor disclosed that his portion of Sitaare Zameen Par had originally cost Rs 96 crore, but that after his partner objected to his ‘rash idea,’ the price increased dramatically.
Aamir Khan explained, “This film cost us $11 million ( ₹96 crore). I had to pay a price also because I had a partner with me earlier, and then they weren’t very keen on this rash idea of mine. They didn’t like me turning down money, so they preferred that I but them out. So, the film has cost me over $14 million, let’s say between $14 and $15 million ( ₹122-131 crore) is what the cost of the film for me is.”
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Aamir Khan joked that Sitaare Zameen Par is performing far better than anticipated on YouTube when asked if the film is doing well. He shared, “It’s doing better. It’s doing way beyond what YouTube expected. I’m not allowed to give numbers, so I’m afraid I won’t be able to give any numbers right now. I hope that I make the money back, and right now both YouTube and I are separately promoting it on the platform.”
The actor not only stated that YouTube is now contributing to the movie’s marketing costs, but also hinted that he is enhancing the traditional 50/50 distribution between producers and theaters on the portal after its digital debut.
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Sitaare Zameen Par
Sitaare Zameen Par is the spiritual sequel of the well-loved movie Taare Zameen Par (2007). Apart from new performers with disabilities, Aamir and Genelia D’Souza play the main parts in the poigant sports drama. The movie brought a total of Rs 276 crore at the box office worldwide. Aamir Khan upset some people when he opposed the movie’s over-the-top (OTT) distribution six months after its theatrical debut, but he released it digitally on YouTube within six weeks.