Aadarsha Kutumbam will arrive in theatres next week, with the trailer scheduled to be released tomorrow. However, the film has so far failed to generate the kind of buzz expected from a project featuring Venkatesh and Trivikram.
Venkatesh is currently enjoying a strong run at the box office. He delivered the biggest hit of his career with Sankranthiki Vasthunnam and was also part of the successful Mana Shankara Vara Prasad Garu.
Given his current form, the Venkatesh-Trivikram combination was expected to generate considerable interest.
Instead, the film’s prolonged delays, what appears to be an inconsistent promotional strategy, and the limited impact of its teasers and character videos have resulted in relatively low pre-release buzz.
With the release just days away, the team is now relying heavily on YouTube interviews to generate visibility.
From interviews hosted by Suma Kanakala to videos featuring Hyper Aadi and other popular anchors, the cast and crew have been participating in multiple digital interactions.
Several media outlets are also conducting interviews as part of the promotional campaign.
The question now is whether this wave of interviews can translate into stronger awareness and buzz for Aadarsha Kutumbam in the final days before its release.