Women’s ethnic and fusion wear brand, ‘Kiaasa Retail Limited’ has taken a big step towards its expansion. Fresh from its successful Rs 69.72 crore IPO on the Bombay Stock Exchange (BSE SME) platform, the company has launched 4 new exclusive brand outlets across major cities in India.
Strategic expansion and festive blast
Kiasa has started these stores on the auspicious occasion of Navratri, to meet the increasing demand of customers during the festive season. The brand is also currently offering up to 50% off under its ‘Festive Utsav’ sale.
These new outlets have been opened at the following major locations
- Zirakpur: Cosmo Mall
- Ayodhya: Rekabganj
- Indore: Sector-140
- Bhopal: 10 Square
Strong hold in the market
With this expansion, Kiyasa’s presence now reaches more than 120 stores across more than 70 cities in India. The main objective of the company is to strengthen its presence in big metro cities as well as tier-2 cities.
Management vision
Commenting on the achievement, Mr. Om Prakash, Chairman and Managing Director of the company, said, “This expansion is an important milestone in our post-IPO journey. Opening stores in high-visibility locations will help us connect with fashion-conscious customers and strengthen our brand presence.”
These new Kiasa stores offer a perfect blend of modern retail experience and traditional ethnic appeal, designed keeping customer convenience in mind.