BTS The Comeback Live ARIRANG has garnered massive viewership on Netflix. The K-pop kings made a return like no other group, with staggering numbers, social media mentions and record hours of viewing.
As RM, Jin, Suga, J-Hope, Jimin, V and Jungkook reunite as OT7 after almost four years, the global music scene froze to make way for the biggest band in the world right now. And Netflix just proved BTS’s worth. According to the data revealed by the streamer, its live broadcast garnered 18.4 million Live+1 AMA (Average Minute Audience) global viewers, surpassing the recent Oscars, Grammys, Golden Globes, Emmys, and VMAs.
1. Netflix releases numbers
On March 24, Netflix revealed the viewership. It posted on social media, “18.4 million global viewers (Live+1) showed up for their BANGTAN when BTS reunited LIVE onstage for the first time in almost four years in BTS THE COMEBACK LIVE | ARIRANG! Congratulations to RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook on their iconic performance.”
2. Social media impressions
That’s not all. Netflix also shared that BTS’s comeback on social media footprint was massive. It generated a “jaw-dropping 2.62 billion global social impressions across Netflix’s owned channels. Hashtags dominated worldwide trends from the US and Korea to Brazil, Poland, and India.”
3. Among most watched live events
BTS The Comeback Live ARIRANG now stands at No 6 in the list of most watched live events in Netflix’s history of all time. It is preceded by Jake Vs Tyson (boxing) Crawford Vs Canel (boxing), Jake Vs Joshua (boxing), Lions Vs Vikings (NFL football) and Cowboys Vs Commanders (NFL football).
4. BTS above Oscars, Grammys, Emmys
Interestingly, at 18.4 million global viewership, it defeats the Oscars (17.9 million), Grammys (14.4 million), Golden Globes (8.6 million), Emmys (7.4 million), and VMAs (5.5 million).
5. No 1 in 77 countries
According to FlixPatrol, the daily top 10 tracking data places BTS The Comeback Live ARIRANG high on the chart, as it swept across 92 countries, achieving the top spot on its first day in 77 countries. Though it dropped to 29 countries the next day, it still holds the No. 1 position in 7 countries (as of March 24), namely Bangladesh, Indonesia, Japan, Peru, the Philippines, Sri Lanka, and Venezuela.
With an average ranking of 1.17 across all territories, it was deemed an explosive comeback by the band. Due to its repeat viewing among fans, the concert film has shown staying power in Asian and South American markets.