In today’s era, every second person dreams of getting free from his 9 to 5 job and starting his own business. But often this dream dies due to severe lack of money or lack of correct information. If you also want to be your own boss and are looking for a business idea that is less risky, then you can get an opportunity in the snacks industry.
The market of snacks in India is growing very fast and there is one product of this market whose demand never decreases from children to the elderly…potato chips. This is an evergreen option which is sold in every season. If this business is started with right direction, better quality and proper marketing, then you can earn huge profits even with nominal investment. Let us understand the entire mathematics of this profitable business in detail.
Shri Ganesh can be done from home kitchen itself.
Often people think that lakhs of rupees are required to start any business. This is not at all the case with the potato chips business. You can start this work by installing a small unit or even from the limited space of your house. For this you will mainly need good quality potatoes, edible oil, salt and some special spices. Apart from this, as basic machines, a chips cutting machine (slicer), a fryer for frying and a simple machine for packing will have to be purchased. The cost of setting up this entire setup on a small scale ranges from Rs 50,000 to Rs 1,50,000. This is an investment which a common man can complete even with his small savings.
Do not compromise with quality
Your long-term success in any food-related business depends on how pure and tasty your product is. To make your place among the companies already present in the market, you will have to pay special attention to quality. It is important to strictly follow the hygiene standards and fry the chips properly, so that they become completely crispy. You can also offer different flavors to attract customers. Apart from simple salt chips, flavors like spicy masala and cream and onion are very much liked today. Along with this, the packing should be so attractive and strong that the customer trusts your brand at first sight.
Understand your sales masterplan
It’s not enough to create a great product; Delivering it to the right customers is equally important. Initially you can market your chips in your surrounding areas. Supply your goods to local grocery shops, bakeries and small shops located outside schools and colleges. In the modern era, taking the help of digital marketing also proves to be very beneficial. Through social media and other online platforms, you can spread your brand identity to every corner of the city. When people start liking the taste of your chips, customers will automatically start increasing through word of mouth publicity.
If hard work pays off, turnover will be worth lakhs.
Now let’s talk about that aspect which every businessman waits for, profit. If you start on a small scale and your goods start selling well in the market, then in the initial phase itself you can easily make net savings of Rs 20,000 to Rs 40,000 every month. As the demand for your product increases and bulk orders start coming in, your earning can cross Rs 1 lakh per month or more.