Actress Priyanka Chopra earned Rs 3800 crore from junk
Many film actresses today are earning a lot of name not only in acting, but also in the world of business. Priyanka Chopra has a big name in this. Priyanka not only made an international recognition through her haircare brand “Anomaly”, but also made it a big global brand in just two years.
Anomaly has earned around 429 million euros (about Rs 3800 crore) in the year 2023. In terms of earnings, this brand has now surpassed big celebrity beauty brands like Kylie Jenner and Selena Gomez. Not only this, now this brand has become the second largest celebrity beauty brand in the world after Fenty Beauty of famous singer Rihanna.
Packaging is very special
Its packaging is the biggest feature of Enoml Hourcare. Usually beauty brands spend millions of rupees on their packaging so that she looks attractive, but Priyanka chose the opposite way. The bottles of their products are prepared from 100 percent junk plastic.
Every product of the brand is clearly written on the bottle, less cost on packaging, more attention to the quality of the product. Along with this, it is written behind, thin bottle, low plastic. This means that they are responsible for the environment and are reusing the waste. This step has been taken not only for the environment, but also to give customers aware and cheap products. Priyanka’s thinking is an example of today’s era and smart business woman.
No compromise in product quality
Priyanka not only paid attention to the packaging for the success of her brand, but also kept the quality of the product paramount. Anomali products include natural ingredients like coconut oil, aloe vera, which especially remove Indian hair problems such as dryness and fridge. Apart from this, all these products are vegan and they do not have harmful chemicals like SLS or mineral oil at all. Priyanka has made it affordable for every budget and safe for the environment.
Priyanka has her own production house
It is also said that whether it is America or India, after the bottle of shampoo is empty, people use it in other tasks. Therefore, he did not make the packaging too shiny or heavy but kept a full focus on the quality of the product. Let us know that apart from this brand launched in 2022, Priyanka Chopra has also established her production house named Purple Pable Pictures. It is clear that they are not limited to acting only, but are proving themselves in many fields of business.