Telecom companies are constantly introducing new prepaid plans to attract users. Especially in the range of less than Rs 600, such packs are available which provide benefits like high-speed data, unlimited calling and OTT subscription for free.
This news is important for those users who want to enjoy entertainment and connectivity while staying within their budget. Jio, Airtel and Vodafone Idea have launched their own best plans in this segment, which have been made keeping in mind the different needs of the users.
India’s telecom sector has changed rapidly in the last few years due to the increasing demand for data and OTT. While earlier calling and SMS were the main services, now users also want digital facilities like OTT platforms and cloud storage in their packs. Keeping this trend in mind, Jio, Airtel and Vi have introduced such plans in the price range of less than Rs 600 which cover not only basic connectivity but also entertainment and digital lifestyle.
Jio’s Rs 500 “Happy New Year” plan targets users who want more data and OTT subscription. In this, you get 2GB data daily, 100 SMS and free access to platforms like Prime Video Mobile, JioHotstar, SonyLIV. Airtel’s Rs 579 pack comes with long validity i.e. 56 days, in which 1.5GB data and unlimited calling is provided daily. Vi’s Rs 579 pack is special because it offers features like “Binge All Night” and “Weekend Data Rollover”, which are beneficial for data-heavy users.
It is clear from these plans that companies no longer want to be limited to just data and calling. Jio is strengthening the digital ecosystem by adding OTT and cloud services to the pack. By offering longer validity, Airtel is targeting those users who do not want to recharge frequently. Vi has tried to woo users with innovative features like “Binge All Night” and “Weekend Rollover”. This strategy is completely legal under telecom regulations and helps companies increase their user base.
Telecom experts believe that the segment of plans below Rs 600 is the most competitive. The number of users here is in crores and this is the reason why companies keep bringing new offers in this range. Including OTT subscription in the pack has now become a standard, as users use data not only for social media or browsing but also for entertainment.
In the coming months, companies are expected to offer more customized plans, which will include 5G data and access to premium OTT platforms. Also, features like data rollover and night-free data will become more popular. This is good news for users because they are getting more value at a lower price.