New Delhi: OpenAI is reportedly planning to deploy its Sora video generation model as a direct integration with ChatGPT and possibly make it capable of more than text and images. The action would also enable users to create AI videos in the ChatGPT interface, rather than using the Sora app on its own, as reported by The Information.
The Sora app first received enormous popularity when OpenAI released the Sora 2 model in September 2025. Nevertheless, the interest of the users has gradually declined because creators were being limited in the amount of videos they could create and the content they could make. The solution to this would be to integrate Sora into ChatGPT and expose the technology to a significantly greater number of users.
Sora integration could expand ChatGPT’s reach
Bringing Sora into ChatGPT would be a major boost towards the adoption of the platform. In a report published earlier this year, OpenAI reported that ChatGPT had already hit 900 million weekly active users. The ability to generate videos within the app may assist the company to drive that figure to the one-billion-user range.
Despite the planned integration, the standalone Sora app is expected to continue operating. It has, however, lost its popularity recently and is allegedly no longer in the top 100 free apps in the App Store. It is reported that a very small percentage of the users share video generated on the platform regularly.
High costs behind AI video generation
It is expensive to operate advanced AI models such as Sora. OpenAI is already priced at approximately 0.10 per second to make a 720p video in the API market. At the time of the release of the Sora app, the users were given the option of 30 free generated videos per account per day.
Those costs can grow significantly in case video generation will be accessible in large quantities in ChatGPT. According to The Information, OpenAI predicts spending over $225 billion on inference, the cost of executing AI models, between 2026 and 2030.
Monetisation plans may expand
To counter the increasing prices, OpenAI has tried credit-based payments in the Sora application wherein the user has the option of paying to make more videos once one has exceeded the free quotas. Such a system may be seen in ChatGPT as soon as the feature is introduced.
OpenAI is also considering the possibility of premium content, such as the possibility of using licensed characters on generated videos. This may present features that will stimulate users to buy more credits. Nevertheless, including Sora in ChatGPT will probably raise the overall costs of operation at OpenAI despite having new revenue strategies.