In India, marriage is traditionally considered a sacred relationship, but a new trend is growing rapidly in the digital world. More than 40 lakh people in India have joined the extra marital dating platform Gleeden, out of which the majority are men.
Extra Marital Dating Trend: In a country like India, marriage has long been considered a sacred and lifelong relationship. But now a quiet change is being seen regarding relationships in the digital world. Today, millions of people in India are joining online platforms that allow people who are married or in long-term relationships to find new relationships on a personal basis.
More than 40 lakh Indians joined Gleeden
According to data, more than 40 lakh people have joined Gleeden in India. This platform describes itself as the world’s first extra-marital dating platform. It is specifically designed for people who want to have private relationships outside of their marriage or long-term relationship.
More male users, greater participation from women too
According to the platform’s data, the majority of users are men. About 65% of users are male, while about 35% of users are female. These figures show that participation of men on such platforms is still high, but the presence of women is also continuously increasing.
Bengaluru tops India’s secret dating map
Looking at the data of users of this platform in different cities of India, it becomes clear that Bengaluru is at the forefront in this matter. The city accounts for approximately 18% of the total user base. Due to the tech industry and fast lifestyle, the use of digital platforms is also seen more here.
The trend is increasing in other big cities also
After Bengaluru, the use of this platform is increasing rapidly in many big cities also.
Hyderabad – about 17% users
Delhi – about 11% users
Mumbai – about 9% users
Pune – around 7% users
These figures show that the use of such digital platforms is increasing rapidly in big urban areas.
Popularity is increasing in tier-2 cities also
Now this trend is not limited to just big metro cities. People have started adopting this platform in many tier-2 cities also. These cities include Lucknow, Chandigarh, Surat, Coimbatore, Bhubaneswar, Patna, Guwahati and Raipur. Due to increasing digital penetration and changing lifestyle in these cities, the popularity of such platforms seems to be gradually increasing.
Sharp increase in women’s participation
The biggest trend behind the rapidly increasing popularity of this platform is the increasing participation of women. In the last two years, there has been an increase of about 148% in the number of women joining the app. This change shows that now women are also thinking more openly about their relationships and personal decisions through digital platforms than before.
Gleeden’s 4 million user milestone
According to Sybil Shidel, country manager of Gleeden India, this increase indicates a major cultural change in India. He said that the platform reaching 40 lakh users is an important milestone for the company. According to him, this figure shows that the use of digital platforms is increasing rapidly in the country and people have started thinking in a new way about modern relationships. Sybil Shidel says that the increasing participation of women in particular reflects their increasing confidence and independence in decisions.
Maximum activity during lunch break and late night
The platform’s data also shows when users use the app the most. On average, a user spends about 1 to 1.5 hours daily chatting. Activity is usually most visible at two times of the day. Between 12 noon to 3 am and 10 pm to midnight. From these times, it can be estimated that many people are active on the app during the afternoon break or late at night, when they get more privacy.
Pattern of users’ preferences on the platform
The data also shows that there are certain patterns in the preferences of men and women on the platform. Most men look for women between 25 to 30 years of age, while women generally prefer men of 30 to 40 years of age. Many women also prefer professionals who are financially stable, such as doctors, senior executives or chartered accountants. This shows that career and financial stability remain an important factor even in digital relationships.
Changing atmosphere of relations in India
The rapidly growing popularity of platforms like Gleeden indicates that the mindset around relationships in India is slowly changing. The use of dating apps has increased significantly in the last decade, but now there are also platforms emerging that are specifically designed for private and discreet relationships.
Increasing reach from metro to tier-2 cities
Today millions of users are connected to this platform and its use is not limited to big cities only. Its reach is continuously increasing in metro cities as well as in smaller and tier-2 cities. This trend shows that digital platforms are allowing people to connect in new ways, express their emotions and explore personal choices. Although marriage is still considered a very important and sacred relationship in India, new experiments and thinking regarding relationships are also emerging in the digital world.