New Delhi: Triumph Motorcycles has gone past 1 lakh motorcycles sold in India since the launch of the 400 cc range made in partnership with Bajaj, which started two-and-a-half years ago. This figure includes both locally made 400 cc motorcycles and their export, and the imported models sold in the country.
The Bajaj-Triumph partnership was first announced back in 2017, with the first co-developed products, the Speed 400 and Scramble 400 X, launching in July 2023. Even though the manufacturer hasn’t given a specific figure on what percentage of sales comes from the 400 cc range, which now comprises Speed T4, Scrambler 400 X, Speed 400, Scrambler 400 XC and Thruxton 400.
These entry-level bikes have been instrumental in achieving this figure. The locally made 400cc range is also exported internationally to 18 countries, which include Japan, Mexico, Australia, Taiwan and South Korea.
The brand has also said that there were at present 230 Triumph dealerships across the country in 200 towns, a big expansion from the 14 dealerships the brand had started with when the Speed 400 had been launched.
Manik Nangia, President, Probiking Bajaj Auto, said on the achievement, “Reaching 1 lakh Triumph motorcycles on Indian roads within just 2.5 years is a proud milestone for us. Triumph customers are discerning riders who have strongly endorsed our engineering with our modern classic motorcycles. The brand has always been built for those who know the difference, and we remain committed to strengthening our premium ecosystem and deepening our engagement with riders across the country.”
The partnership seems to be set for further expansion, with Bajaj Auto’s MD and CEO Rajiv Bajaj recently confirming that downsized 350cc Triumph models will be launching in April 2026. These sub-350cc models will fall under a lower tax bracket, attracting 18 per cent GST instead of 40 per cent, helping the price become more accessible.