Aishwarya Rai Bachchan filed a petition in the Delhi High Court and banned the misuse of her name, image and AI-generated content. The court has directed to take action on the respective platforms for the protection of personality rights.
Bollywood actress Aishwarya Rai Bachchan has moved the Delhi High Court to protect her personality rights. He has filed a petition in the court demanding a ban on misuse of publicity and personality rights. During the hearing, the lawyer appearing on his behalf urged the court to take an immediate decision to protect these rights.
What is the whole matter?
The bench of Justice Tejas Karia also said that he will issue further instructions to remove the URL that violates Aishwarya Rai Bachchan’s personality rights. Considering the trial filed by Aishwarya, seeking security of her name, image, personality, voice, the High Court expressed its intention to protect her rights. The trial filed through advocate Praveen Anand and Dhruv Anand states that many institutions are violating their propagation and personality rights using their name, voice and video for the Iing Commercial Perpage, and their images are also being tampered with in various porn videos.
These celebs have also knocked on court door before Aishwarya Rai
Let me tell you that this is not the first time a Bollywood actor has approached the High Court to protect his personal and publicity rights. On May 2024, the court protected Bollywood veteran actor Jackie Shroff’s personal and publicity rights. In the year 2023, the court banned the misuse of names, images, voice and personal things including actor Anil Kapoor’s Jhakas idiom for commercial profit. Along with this, in November 2022, the High Court also stopped the common people from violating the personal and publicity rights of veteran actor Amitabh Bachchan.