Holi, the festival of colors, is not only a symbol of mutual brotherhood and enthusiasm, but it also turns out to be a big opportunity for the country’s economy. According to CAT, this year on the occasion of Holi, business of more than Rs 80 thousand crore is estimated across the country. This figure shows that Holi has become one of the major economic festivals of the country.
Kat says that the excitement in the markets reaches its peak even before Holi. Business activities intensify from metros to small cities and towns. The biggest sale is of color and gulal. Especially the demand for herbal, organic and chemical-free colors has increased rapidly. From small packets to big family packs, huge quantities are being sold.
After colours, the market for atomizers remains the hottest. There is a huge demand for attractive designs, cartoon characters and high-pressure water guns among children and youth. Apart from this, colorful balloons and other Holi accessories are also sold on a large scale.
These goods are sold
The clothing market also gets special benefits from Holi. There is a significant increase in the sales of Holi special T-shirts, white kurtas, colorful dupattas and theme printed clothes. Clothes with slogans and multicolored designs remain in trend among the youth. The food market is also at its peak on Holi. Gujiya is the most sold among traditional sweets. Apart from this, the demand for Namakpare, Mathri, Dalmot, Thandai and packed snacks also increases manifold. Sweet shops, namkeen manufacturers and local cottage industries get huge profits during this period.
According to CAT, Holi gatherings, society events and cultural programs also provide additional impetus to the market. There is a significant increase in the income of small businessmen involved in tents, sound systems, decoration, event management and catering services. This year, a significant increase has also been recorded in the demand for indigenous products. Consumers are giving preference to locally made products, due to which small traders, artisans and startups are getting direct benefits.
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