The rapidly growing scope of e-commerce in India has changed the entire mathematics of brand building. According to a recent report, it is now taking much less time for companies to achieve annual revenue of Rs 100 crore than before. Whereas earlier it used to take about 11 years to reach this point, now this time has reduced to about 7 years.
Digital model becomes engine of growth
According to the report, business models based on digital platforms are a major reason for this growth. Companies are now launching new products at a rapid pace, making quick changes based on customer feedback and making online channels their main means of sales. Earlier, setting up a distribution network on a large scale was an expensive and time-consuming task, but now it has become easier to reach customers directly through e-commerce and quick commerce.
Fast innovation pace of online brands
Brands which are mainly focusing on online sales are launching 1.5 to 3 times more new products in the market than offline brands. This is giving them the advantage of catching new trends quickly and testing products with less risk.
This difference is most visible in the beauty and personal care segment. Between 2021 and 2025, online brands launched about 60 new products, while offline brands launched only about 20. Even in the food and fresh category, online brands launched 45 to 50 new products, which is about one and a half times more than offline companies.
Fast growing market, new opportunities
With faster product launches, companies are benefiting from instant feedback from customers, better inventory management and real-time data analysis. This is the reason why digital brands are gaining a strong hold in the rapidly changing market and are achieving the target of huge earnings in a short time.