Samsung is giving up the specs race on the Galaxy S26 series. Now the focus will be on more stable, durable devices and better user experience. S26 Ultra will be presented as a professional tool with a new design, improved AI and privacy features.
Seoul: South Korean smartphone company Samsung organizes Galaxy Unpacked event every year. Usually, phones with more megapixels, more brightness and faster processor are launched in these events. But according to a report by Forbes, Samsung is now preparing to change this trend. The report claims that the company may introduce the Galaxy S26 series at the Galaxy Unpacked event to be held on February 25, which will come with many major changes.
What will be special in Galaxy S26 Ultra?
The battle of just increasing specifications every year has become old now. Samsung now aims to position the Galaxy S26 series as devices that are more stable and longer-lasting. In particular, the Galaxy S26 Ultra is set to be taken to the level of a professional tool. There are reports that the design of the S26 Ultra will not be angular like the older Galaxy Note models. The company can give it a unified design, so that the difference between common users and business users can be reduced.
It is expected to have a thicker A14 OLED display, better camera module and good battery efficiency. Apart from this, there is also talk of a new privacy filter feature. Due to this feature, the information displayed on the screen will be clearly visible only to the person who is looking directly at the phone.
Big changes can also be seen in the case of AI. Samsung is moving towards more ‘agentic AI’ systems under its ‘Galaxy AI’ brand. Its purpose is that most of the AI processing should happen on the phone itself instead of in the cloud, so that the privacy of the users is maintained. The new generation chipsets will help in local AI processing.
Samsung is focused on long-term value rather than low price. The company is already promising up to seven years of software updates. In such a situation, it is expected that the moderate charging policy will continue to save battery life. Amidst the tough competition in the smartphone market, experts believe that the Galaxy S26 Ultra will try to completely change the user experience. Through S26 Ultra, S26+ and S26 models, Samsung can give a new direction to the thinking of users regarding smartphones.