Many people often have cravings for chips, cold drinks and other processed foods like biscuits, instant noodles and packed snacks. recently A study published in General Addiction on the addictive potential of ultra-processed foods It has been claimed that ultra-processed foods can have such an effect on the brain that it becomes a habit to eat them again and again. Scientists say that their effect can be somewhat like tobacco addiction.
According to experts, many packed foods available in the market nowadays are prepared in such a way that their taste and texture attract people immediately. This is the reason why people can feel the desire to eat them even when their stomach is full. Many times people try to reduce these things, but feel like eating them again. This habit is being seen increasing rapidly among children and youth. Therefore, health experts are continuously expressing concern regarding this topic.
Why was consumption of chips and cold drinks called an addiction like tobacco?
According to research, ultra-processed foods activate the reward system of the brain. When a person consumes chips or cold drinks, chemicals like dopamine are released in the brain, which give a feeling of happiness and satisfaction. The same process is also seen in the consumption of tobacco or nicotine. When this happens again and again, the brain wants to repeat that experience and the person feels like eating the same thing again.
These foods contain a special mixture of salt, sugar and fat, which makes the taste very attractive. This combination gives instant satisfaction, but this satisfaction does not last long, due to which the person is drawn towards eating them again. Moreover, their taste, texture and aroma are designed in such a way that people consume them even in excessive quantities. Gradually this habit can become strong and turn into a craving, which becomes difficult to control.
What are the side effects of consuming processed food?
Eating excessive amounts of processed food can increase the risk of obesity, diabetes and high blood pressure. These contain less nutrients and more salt, sugar and unhealthy fat.
Long-term consumption can also increase the risk of heart diseases. Children and youth develop this habit early, which can lead to increased health problems in the future.
What to do?
Consume such foods in limited quantities. While buying packed items, read the labels and check the amount of salt and sugar. Eat more home-cooked, fresh and balanced food. Include fruits, vegetables and whole grains in your diet. Try to gradually reduce your habit of junk food, so that both body and mind can remain healthy.