The MD of Titan Company has given a big statement regarding the purchase of gold.
Even though gold may have lagged behind silver in terms of returns in 2025, the rise in gold prices in 2026 has surprised everyone. The special thing is that amidst the continuous ups and downs, there is no decrease in the demand for gold. However, a decline in gold prices has been seen in the last few days. But the huge crowd for gold in jewelery showrooms is proof that even today gold remains number 1 in terms of investment. This has been confirmed by Ajay Chawla, Managing Director (MD) of Titan Company himself. He said that fluctuations in gold prices have not affected Indian buyers. He said that customers are now entering the market considering the fall in prices as an opportunity, just like stock investors. Let us also tell you in detail what he said…
people started shopping
Ajay Chawla, Managing Director (MD) of Titan Company, said that earlier many customers used to delay buying gold due to expensive prices, but now they have changed their strategy and started buying gold when the price falls, instead of waiting indefinitely. Chawla said that people have suffered losses in waiting for a long time, so now they are taking advantage of every price fall and buying gold, like they do in the stock market. He admitted that gold prices continue to fluctuate, but demand remains strong. Chawla said that customers will try to participate in it. Those who lagged behind will now come to buy. He said that this shows people’s strong interest and belief in gold.
Great time to buy in fall
Titan’s jewelery business unit has benefited from this trend. Titan’s jewelery unit includes its flagship brand Tanishq. A lot of fluctuations were seen in the prices of gold in the beginning of February, 2026. Prices rose to around Rs 1.61 lakh for 10 grams and then declined recently due to global cues and profit-booking. According to Chawla, many people who had delayed buying gold in the first six months of the year, started buying gold ahead of the festive and wedding season as they are hopeful that prices will not fall further. Chawla suggested that this empirical trend is being seen in many households, where women are establishing jewelery as a safe investment, causing men to become a little restrained.
FOMO increased demand
He further said that the feeling of FOMO (fear of missing something) also increased the demand. Chawla said that there was a feeling of FOMO (fear of missing something). People started buying immediately, thinking it was better to buy now than regret later. And this trend, I think, continued till January. However, he also cautioned against making predictions, and pointed to the instability that has occurred in the last two-three years. He said that sometimes you cannot predict how a month will go.
The first half may go very well, and the second half may see some slowdown, and vice versa. He said that the company’s approach has been to earn maximum profits at a time of strong demand. Chawla said that when the conditions are good, when there is an opportunity for shopping, be it a wedding or a festival, we should try our best, take full advantage of it because we do not know what will happen after a month or 15 days.
it is not right to predict
He said that gold prices are linked to broader macroeconomic factors like US Federal Reserve interest rates, bond yields and global liquidity. Chawla said that we cannot predict it, but… What we have heard from many investment advisors and many people associated with the financial sector is that they believe that central banks around the world have a permanent need to reduce risk and hence they see gold as a structural investment. Also, he warned that volatility is “inevitable” as the price of any commodity will have some corrections from time to time. He further said that there will be reforms, there will be ups and downs, there will be instability. I mean, it may be risky, but if you’re investing long term, it probably won’t matter.
Good revenue in December
Asked about the December quarter, Chawla said it was “fantastic” and the growth was led by Titan’s jewelery segment, which recorded a 45.6 per cent growth in its revenue to Rs 23,492 crore. Chawla said Titan did not make any compromise in inventory, retail investment or marketing during the festive and wedding season in the December quarter. Chawla said that in fact, we spent a lot on marketing. We thought this was the time to increase our market share. So we took a very aggressive approach to marketing, which included visibility, novelty, innovation and involving celebrities. Regarding the future of the jewelery section, he said that till now the situation is good, but instability will remain.
How were the quarterly figures?
He said that one good month does not guarantee that the next month will also be very good. Now that gold prices are constantly going up and down instead of moving up, we will wait and see. Till now the situation is fine. Is it good. I am not unhappy with it. Titan’s jewelery segment makes the biggest contribution to the revenue. In FY 2025, the operational revenue of Titan, the joint venture between Tata Group and Tamil Nadu government, was Rs 57,339 crore, of which the contribution of its jewelery section was Rs 46,571 crore, which is more than 81 percent.
