New Delhi: Nothing has turned its community-driven momentum into a physical retail presence with the launch of its first Indian flagship store in Bengaluru. The Indiranagar outlet is not just a place to buy smartphones and earbuds. It is a statement about how seriously the London-based brand views India in its global growth story.
For a company that has built its identity around transparent design and internet-first marketing, the store feels like a natural next step. Nothing has always leaned heavily on its fan base. Product launches often resemble fan gatherings. Online buzz builds organically. In India, that energy has translated into a loyal and vocal community that the brand now wants to serve offline as well.
Flagship that breaks the retail template
This is the first flagship store in India and the second worldwide after its Soho space in London that opened in Bengaluru, Indiranagar. The brand has done away with the classical glass and wood smartphone sales paradigm and designed an atmosphere resembling the product philosophy.
The store is located on two floors and takes on an industrial appearance, reported by The Economic Times. Air-conditioning vents and lighting fixtures are deliberately made open. The flooring is of an unfinished and rough texture. The style is closer to a workroom than a conventional showroom. It resembles the clear backs and visible elements that characterise the devices of Nothing.
There is a circular display table where the smartphones of the company are displayed at the entrance, and the layout is somewhat futuristic. There is a giant dragonfly installation, which is very visible internally, and that is intended to transform over time as a result of collaborations, even with local artists.
Welcome to Bengaluru @getpeid pic.twitter.com/hXagN846nz
— Nothing India (@nothingindia) February 14, 2026
More than a store: A community hub
The upper floor shifts the mood. There is a coffee bar created in partnership with Bengaluru-based Practically Sobar. An open area has been set aside for product demos, community meet-ups and launch events. The intent is clear. This is not meant to be a purely transactional space.
The store also carries branded merchandise, including apparel and accessories. These items have developed a following of their own in other markets. Bringing them to India signals confidence in the local community’s strength and purchasing power.
India at the core of Nothing’s growth
Founder Carl Pei summed up the choice of Bengaluru in a light-hearted way, saying the brand chose the city “because vibes”. Behind the humour lies data. Bengaluru has the highest concentration of Nothing users in India.
India is not a secondary market for the company. In the fourth quarter of 2025, Nothing was the fastest-growing smartphone brand in the country, reporting 32 per cent year-on-year volume growth. The company has also expanded local manufacturing in line with the government’s Make in India initiative.
Investor interest reflects that momentum. In October 2025, Zerodha co-founder Nikhil Kamath invested $21 million in Nothing as part of a $200 million Series C round, valuing the company at $1.3 billion. Earlier, its sub-brand CMF by Nothing was spun off into an independent India-headquartered subsidiary, alongside plans for a joint venture with Optiemus Infracom to boost manufacturing, research and exports.