How much does Instagram pay for views?
Instagram Reels Monetization: In this era of social media, content creation is not just a hobby but has become a full-time career. Every day we see thousands of such videos on Instagram which get lakhs and crores of views. Whenever good views are seen on a reel, it is natural for a common user to have a question that how much money would the creator of this video have earned from it? Like YouTube, does Instagram also pay by counting views? If you are also dreaming of earning through your reels, then it is very important for you to understand the mathematics of earning of this platform.
Does Instagram pay directly in exchange for views?
First of all, it is important to remove the misconception that Instagram works like YouTube. There is a direct connection between advertisements and views on YouTube through which creators get money, but Instagram’s model is a little different in India. Technically speaking, Instagram has a program like ‘Reels Play Bonus’, which gives money on the basis of views, but currently this feature is not fully active for Indian creators. In India, Instagram still does not directly transfer money to the bank account in exchange for views. That means even if your reel gets million views, it is not necessary that you get any payout from Instagram.
Then how is earning from Instagram?
The main source of earning from Instagram in India is ‘Brand Partnership’ or ‘Sponsorship’. When your reels start getting good views continuously and people comment or share your content, then you come in the attention of brands. Companies want to see that you have an audience that listens to you. In such a situation, brands contact you to promote their products. Here you get money not for views but for your influence. The more viral your video is, the more reach brands will get, and that’s what they pay you for.
How much money can be made on 10 to 20 thousand views?
Now let’s talk about statistics. The amount of earning completely depends on the number of your followers and the category of your content. If we look at the current trend of the market, if you are a Micro-Influencer and your reel gets an average of 10 to 20 thousand views, then you can charge Rs 500 to Rs 2000 for a promotional video.
This rate is not fixed. If your audience is very active and buys the products you recommend, this amount can also increase. At the same time, creators who have lakhs of followers charge thousands or even lakhs of rupees for a single reel.
Affiliate marketing is another big source of earning.
Not only brand deals, but ‘Affiliate Marketing’ is also a strong way of earning. You must have often seen creators giving a link to a product in their story or bio. This method is based on commission. When you review a product in your reel and link to it in your bio, you get a fixed share on every purchase made through that link. For small creators who are not yet approached by big brands, this is proving to be the best way to start earning.