One of the leading entertainment networks – ZEE has entered a brand new chapter with “Aapka Apna ZEE”.
The new logo and identity of the channel were introduced during the 23rd Zee Cine Awards 2025 with the sentiment: “Saath aane se baath banti hai.”
Kartik Mahadev, Chief Marketing Officer, ZEE Entertainment Enterprises Ltd., shared his views saying, “The campaign ‘Aapka Apna ZEE’, is a powerful multilingual brand film series that brings alive the essence of the many Indias that live in one country. It is a mirror to how India shows up for each other. Each of the seven films is deeply rooted in the cultural milieu of its region— capturing its rhythm, rituals, landscapes, and the authenticity of its people. From the rains becoming a character in Kerala, to a village in Telangana known for its legacy of army service, every story reflects the cultural richness and emotional truths of real India.”