Walking in a luxury car and showing his tashan in college, this is still the first choice of the people of young generation. Now just look at this thing in the world of 61 years ago. Yes, on 17 April 1964, Ford Motors gave the world a car that became a style statement for the baby boomers (today’s grandparents) generation. The college students were more among those who bought this car, and today after about 61 years, it is a part of the songs of Generation Ji (Genz). This car is mentioned in Diljit Dosanjh’s song ‘Do You Know’.
This car is none other than Ford’s Mustang, which is one of the longest -long -standing cars of Ford Company. In March 1964, this car started being built in Ford’s factory, so its production continues till date. Today, its 7th generation model spreads its fire in the market.
Why Ford Mustang came into this world?
Ford Mustang came in the 1960s. The world was recovering from the influence of another world war. Cold war was running between the US and the Soviet Union Russia. Then once again in America, work started to work on consumer goods or say consumer products. In such a situation, baby boomers who were in college during that time, were going to be the future population of the coming time or a new generation.
Ford Mustang’s initial model
In such a situation, Ford made a plan to launch a stylish car in the market. The reason for this is the birth of a new middle class in America. The standard of education was to become better and educated people from college to become a trend to buy goods even at high prices. During 1962, 46 percent of the new cars sold in America were people who went to college at some time. At the same time, in the US in 1959, where 10 lakh families were buying cars, by 1963, it was 1.3 crores.
Market research conducted at that time revealed that in the 1960s, most American families started thinking about buying their second car. Most owners of the second car were female customers or young customers. In such a situation, everyone wanted a youth of youthful, sporty and automatic transmission. At the same time, women wanted small cars, which would be easy to park in parking. In this entire background, Ford Mustang knocked in the market.
Ford Mustang changed his life from grandparents’ farewell to marriage from first date
Ford did a lot of research before launching this car in the market, as she was making a young generation car and wanted to understand their needs. Therefore, along with detailing in this car, full attention was paid to keeping its budget under control, because then most of the customers were young people who were starting their lives.
Ford Mustang became a family car
Bucket seats were given in this car. For this, Ford conducted a survey in the college of 8 cities. It was learned that the ‘bucket seat’ is perfect for the first date between Baby Boomers. About 42% of people supported it. At the same time, the couple who were in the era of stable their lifestyle did not like the concept of the bucket seat. At the same time, many more family couples dislike the car.
So Ford designed three types of seats. This car 2-seater was made only keeping young couples in mind. Gave features ranging from fix seat to free long steering. While many variant options were given for family customers.
Later, this car became popular among the people. Among the couples, it became a style statement to write ‘Just married’ and walk in an open car during their marriage farewell. Today, it is so collectable that the price of its old models is much more than new.