AI-driven commerce platform ShipRocket has launched its new AI-powered checkout ‘Faster’ at SHIVIR 2026. Its aim is to improve conversion rates for businesses and provide a seamless experience to customers.
Mumbai (Maharashtra) [भारत]July 9 (ANI): Taking a significant step in its AI journey, India’s leading AI-driven commerce platform ShipRocket on Thursday unveiled ‘Fastrr’. It is an AI-powered checkout, launched at the seventh edition of SHIVIR, the company’s flagship commerce summit. It is designed to simplify the shopping experience and improve conversion rates.
Faster, India’s first AI-native pre-order suite, brings Shiprocket’s pre-order commerce stack into a single intelligent platform. It helps brands capture, understand customer intent and convert it into sales through AI-powered experiences.
SHIVIR 2026: Focus on future commerce
Over 2,500 founders, brand operators and technology leaders attended SHIVIR 2026 at The Westin Mumbai Powai Lake to learn how AI is reshaping the future of commerce. As Indian businesses increasingly adopt AI in customer acquisition, conversion and retention, the summit took the conversation beyond theory to practice. Through keynote sessions, practitioner-led discussions, and live product demos, attendees gained practical insight into how AI can solve real business challenges and unlock growth.
AI will become the future of business: Sahil Goyal
Sahil Goyal, MD & CEO, ShipRocket, said, “We are at a point where AI is becoming a fundamental requirement for every Indian business. Founders who incorporate AI into their businesses over the next 12 months will gain an advantage that will be difficult for others to bridge. Faster is our answer to this opportunity, helping businesses acquire, convert and engage customers more effectively through a single AI-native platform. brings together the intelligent capabilities of
How does Fastrr work?
The company said that as brands rely on multiple different solutions to manage the pre-order journey, their technology stacks have become fragmented and complex, often resulting in a disconnected customer experience and operational inefficiencies. Faster solves this challenge by bringing Shiprocket’s proven capabilities across the entire pre-order journey into a single intelligent, AI-native suite.
At the heart of Faster is ShipRocket’s proprietary commerce graph, built from millions of buyer interactions across its shipping and checkout ecosystem. This intelligence layer enables Faster to continuously learn from every transaction, allowing its AI models to get smarter with every interaction. By bringing together frictionless checkout, AI-powered shopping assistance, anonymous visitor identification, Faster Ads, personalized WhatsApp automation, and AI-powered conversion optimization, Faster helps brands deliver more personalized experiences and convert customer intent more effectively.
Fastrr Ads: An ad solution that delivers results
A standout capability within the Fastrr Suite is Fastrr Ads, an AI-native performance marketing solution powered by True Delivered ROAS. Unlike traditional advertising platforms that optimize campaigns based primarily on attributed conversions, Faster measures ad performance against successfully delivered orders, giving brands a far more accurate measurement of how every rupee of marketing translates into real business results. By linking ad performance directly to fulfillment results, businesses can optimize campaigns with greater confidence, improve marketing efficiency and maximize profitable growth.
Steps towards making intelligent commerce easier
Faster reflects ShipRocket’s belief that AI should exist not as a standalone tool, but as an intelligence layer woven into every commerce workflow. As the company’s first AI-native pre-order suite, Faster is an important step towards making intelligent commerce simpler, more connected and more accessible for businesses across India.
ShipRocket SHIVIR 2026 was co-presented by Airpay, with support from AWS, Google Cloud, OneNote, Salesforce, Zoho, and other ecosystem partners. (ANI)
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