From struggle to success…how Deepa Devarajan made her mark in the interior design industry

Deepa Devarajan, Founder of Purple Dreams.

Deepa Devarajan… This is a name that gives beauty to people’s dream homes. Deepa is an interior designer and founder of Purple Dreams. Today he is a big name in this industry. However, as big as his identity is today, even bigger is his story which inspires success through struggle. Deepa did not belong to any big family or rich background. She is a South Indian woman. She has created her own identity in the Hindi speaking and male dominated industry.

Deepa belongs to an ordinary service class family. You can guess from the fact that he had to put in a lot of hard work to get to where he is today by doing a course in interior design. However, hard work, planning and courage have given him a distinct identity in the world of interior design.

Save money and invest for education and future

Deepa Devarajan’s journey started without any proper support system. Getting into a career like interior design was a challenge. He also had to struggle for admission in the course. Deepa did small odd jobs. Saved every penny and invested it for studies and future.

There may be another sky beyond the sky

Deepa, founder of Purple Dreams, says that she starts the day with the thought that there might be another sky beyond the sky. Once his mother told him, son, we are from the South, we will not be able to do business with you. You have to study first. Then you will have to do a good job. With this you will be able to earn money and get married.

Believe in long term planning and discipline

Deepa says, she believes in long term planning and discipline. Financial freedom strengthened his decisions. He slowly made his way. He founded his own firm Purple Dreams providing interior design solutions for residential and commercial projects. Hard work, strategic investments, continuous professional upskilling and budget-friendly solutions tailored to client needs… form the basis of their identity today. She believes in a deep connection between architecture and interior decoration.

It is important for investors to know these things

Before investing in mutual funds, it is necessary to complete the KYC (Know Your Customer) process once. The KYC process should be done only with registered mutual fund companies, details of which can be obtained from the SEBI website. Also, for any complaint, investors can contact AMC directly, or can also lodge objection on SCORES portal (https://scores.gov.in). If the solution is not satisfactory, the Smart ODR portal (https://smartodr.in/login) can also be used.

About HDFC AMC

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