New Delhi: ElevenLabs has hired Karthik Rajaram as the country Head and the General Manager of India. The relocation is an indicator of the increased interest of the company in India as the uptake of AI-based voice and audio solutions gains momentum in the fields.
Headquartered in India, Rajaram will be in charge of go-to-market strategy, revenue growth and ecosystem partnerships. His focus will be to increase the footprint of ElevenLabs in AI, media, creators, and enterprise clients as the business increases its activities in one of the fastest-paced digital markets in the world.
Veteran leader to drive India expansion
Rajaram has more than 20 years experience of developing and growing technology companies in India. He served as a General Manager and Vice President in charge of India and South Asia at Elastic prior to joining ElevenLabs and where he assisted in making India one of the top global growth markets.
He had been brought to serve as a senior leader at Freshworks, Akamai Technologies, and Microsoft earlier in his career. His work was in the area of cloud, security and adoption of cloud to Indian large organizations.
India at the center of the AI voice shift
Rajaram commented on his appointment saying that India is quickly becoming an AI and digital content center of the world. He observed that there is an increase in demand for human-like, scalable, and reliable AI voice solutions in media, entertainment, gaming, education, and customer engagement.
He stated that India presents an enormous opportunity to create category-defining AI voice experiences and that ElevenLabs is poised to make this next step of growth.
Carles Reina, the Vice President-International at ElevenLabs explained that India is one of the key global markets of the company. He pointed to a good developer community, growing digital economy, media and technology service leadership in the country.
Reina said that the appointment is an indication of a long-term relationship that ElevenLabs has with India. The company is going to invest in the teams locally, intensify partnerships, and collaborate closely with enterprises, developers, and creators. India is the most linguistically diverse country and has widespread digital adoption, which makes it the center stage of scaling responsible AI voice solutions of ElevenLabs globally.