At present, the main source of income for Shikhar Dhawan is brand endorsement. Dhawan does brand endorsements with big companies from where he earns crores of rupees. According to reports, he is associated with JioCinema, Boat, Mutual Funds Sahi Hai, My11Circle, Dream11, QUE Eyewear, 1XBat, MotoGP India and TagZ Food.