PC Jeweler is about to become debt free, yet the share fell by 9%… Why the sudden fall?

PC Jeweler

Sometimes such movements happen in the stock market, which surprise the investors. A similar scene was seen in the shares of PC Jeweler on Monday, July 6. The company is soon going to be completely debt free, which is considered very positive news for any business. But despite this, on Monday, PC Jeweler’s shares fell like a pack of cards on BSE. A huge decline of up to 9 percent was recorded in intraday trading. The share fell to a low of Rs 9.37, due to which the total market cap of the company has come down to around Rs 7,900 crore.

This is why the stock fell

Last week on Friday, July 3, there was a lot of excitement in this stock. This stock had jumped by 10 percent in intraday and at the end of trading it closed with a spectacular rise of 4.4 percent. But the situation changed completely as soon as the market opened on Monday. Market experts believe that the reason behind this sudden decline is a notice from Bombay Stock Exchange (BSE). In fact, in view of the sudden increase in the volume of shares (huge amount of buying and selling), the exchange had sought clarification from the company management. As soon as this news spread in the market, an atmosphere of panic was created among the retail investors, due to which rapid profit booking started.

PC Jeweler’s reply on notice

Market rules are very strict. Responding to the BSE notice, PC Jeweler has made it clear that the company is fully following the SEBI rules. The management clarified that they have disclosed from time to time all the necessary information which may affect the functioning of the company or the price of shares. According to the company, any fluctuation in share price or volume completely depends on the market trend and investor sentiment. The management has firmly stated that at present they do not have any secret or sensitive information which has been hidden from the market.

Know the financial position of the company also

Amidst this environment of decline, investors should also pay attention to the basic figures of the company. On July 2, PC Jeweler released its business update for the April-June 2026 quarter. In this quarter, there has been a significant increase of about 21 percent in the consolidated revenue of the company on an annual basis. The biggest relief is that the company has also repaid about 24 percent of the outstanding loan from the banks under the Joint Settlement Agreement. The management is hopeful that the company will become completely debt-free by the end of the current quarter (July-September 2026).

Know the condition of the share also

If we look at the long-term chart, this stock has disappointed its investors a lot in the last one year. Within a year the share price has fallen by more than 40 percent. For investors who are stuck at the upper levels, this is the time to exercise patience. The news of debt reduction is laying a solid foundation for the company’s future, but in the short term, market fluctuations will continue to test the patience of investors.

Disclaimer: This article is for information only and should not be considered as investment advice in any way. TV9 Bharatvarsha advises its readers and viewers to consult their financial advisors before taking any money-related decisions.

Vibhav Shukla

Vibhav Shukla

Vibhav Shukla is currently working at TV9 Hindi as Senior Sub-Editor on Business Desk. He has six years of experience in journalism. Vibhav is originally from Mau district of Uttar Pradesh. He started his career with Rajasthan Patrika. After this he has been associated with prestigious institutions like Inshorts and Gujarat First.

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