Alia has also emerged as a successful entrepreneur. In 2020, she launched Ed-a-Mamma, a sustainable clothing brand focused on children and maternity wear. What began with a limited product range quickly expanded into a major business reportedly valued at around Rs 150 crore, offering thousands of eco-friendly products.
Apart from her own brand, Alia has invested in several fast-growing startups across fashion, beauty and sustainability. Her investment portfolio includes fashion platform Style Cracker, beauty retailer Nykaa, eco-conscious brand Phool and sustainable baby products company SuperBottoms. These investments highlight her long-term focus on building wealth beyond the entertainment industry.