Made in India Wine
Wine made in India is no longer limited to grapes only, Indian wines made from fruits, especially wines without grapes, are gradually making their mark in foreign markets. With the pace of sales slowing down in the domestic market, Indian wine manufacturers are now shifting their focus towards foreign countries, where ‘Made in India’ wines are getting a new taste and a new identity.
Record increase in exports
In a report by ET, according to trade research organization GTRI, it was told that in the first seven months of the current financial year, wine exports from India have increased to about $ 6.7 million. This figure is more than double compared to the same period last year. Even though wine made from grapes still dominates exports, people associated with the industry say that now foreign customers are increasingly showing interest in wines made from Indian fruits.
Mango, apple and kiwi boom
Apart from blackberries, wines made from Kashmiri apple and Alphonso mango have already made their place in foreign countries. A Pune-based winery is exporting wine made from mangoes to the UK, while craft cider made from Kashmiri apples is available in certain markets of Britain. These products have proved that the diversity of Indian fruits can become a big opportunity for the wine industry.
Why is the demand increasing in the foreign market?
According to industry experts, foreign tourists and customers are always eager to try new flavors. This is the reason why the demand for Indian wine is increasing in markets like UAE, America and Europe. Even though prices remain a challenge due to high taxes and duties, this deal is proving beneficial for both wine makers and importers.
Historic beginning of Jamun wine
Recently, a special consignment of about 800 cases of wine was sent from Mumbai to America. This consignment included Indian wine made from blackberries, which has reached the international market for the first time. This wine made at Seven Peaks Winery in Nashik area of Maharashtra will now be served in select restaurants in New York and New Jersey. Delivering wine made from a common but special Indian fruit like jamun to foreign customers is being considered a major achievement for the Indian wine industry.
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Wine Market and Challenges in India
Wine making in India is still an emerging field, having started about three decades ago. The country’s wine market is continuously growing, but most of the share in it is of imported wine. At the same time, in areas like North-East, efforts were made to export traditional wine made from kiwi and rice abroad, but due to lack of support and subsidy, continuous export proved difficult.