Fantasy sports platform Dream11, the sports platform may no longer sponsor the Indian cricket team’s jerseys, a development that comes merely 16 days ahead of the Asia Cup in the UAE. The move comes after ‘The Promotion and Regulation of Online Gaming Bill’ was passed by both houses of parliament on Thursday, according to a report by NDTV.
Amid the potential exit of Dream 11, here are some of the industry players who may sponsor the Indian team jersey, as reported by Crictracker –
Top conglomerates
Legacy companies such as the Tata Group, Reliance, and Adani Group stand out as formidable contenders. Tata is already prominent in cricket as the IPL’s official sponsor, Reliance Jio is engaged in sports sponsorship and broadcasting rights, and the Adani Group has made substantial investments in sports ventures.
FinTech companies
The rapidly growing fintech and investment platforms might also seek a partnership with the BCCI. Firms such as Zerodha, Angel One, and Groww have built extensive customer bases and possess significant digital presence. Additionally, several insurance companies, already prominent sports advertisers, could consider sponsorship to enhance brand recognition.
Automobiles or FMCG
The automobile and FMCG sectors are also expected to be strong contenders. Major automobile producers such as Mahindra and Toyota are growing their presence in India and might leverage cricket sponsorship to boost consumer connection. Meanwhile, FMCG brands such as Pepsi, which have a longstanding link with sports, are well-suited to become jersey sponsors.