Alia Bhatt has been appointed as the goodwill ambassador for All Living Things Environmental Film Festival 2024. The actress has been a vocal supporter of sustainability and environmental awareness.
This year joining her and her production banner Eternal Sunshine Productions is filmmaker Richie Mehta as a brand ambassador for ALT EFF 2024.
Richie directed Poachers, which was produced under Alia’s production banner, a series that reflects the connection between humans and the environment.
On her association with ALT EFF, Alia said, “I am so thrilled to announce that once again Eternal Sunshine Productions partnering with All Living Things Environmental Film Festival for its 2024 edition. So this festival is truly special, it’s a celebration of films that uplift and showcase nature’s resilience and remind us how beautiful it is to protect our planet. It is an opportunity for all of us to see and feel the real impact of environmental change through powerful storytelling. With over 100 screenings across India Alt Eff brings together the most compelling stories about our climate, our planet and the future shaping together”.
Festival Director Kunal Khanna expressed his excitement about Alia’s continued association, stating, “Alia Bhatt is not just a remarkable artist but also a passionate advocate for the environment. Her creative endeavors through Eternal Sunshine exemplify the transformative power of storytelling in addressing pressing global challenges. With Alia and Richie Mehta as our ambassadors, ALT EFF is uniquely positioned to amplify the voices of filmmakers who seek to use impact film and storytelling to drive environmental action. Together, we are building a platform that goes beyond films, inspiring tangible change and hope.”
